Marketing Your House
After your initial consultation, your broker will compile the information required to officially list your house for sale. The listing documents will be sent to you via DocuSign, and an appointment will be scheduled to take professional photos, along with any other marketing materials you and your agent have agreed upon.Our brokers are experts in effectively marketing property. We are always looking for new and effective ways to employ the latest tools to our client’s advantage, while still utilizing more traditional methods of advertising. We carefully select our methods based on your needs, style, preferences and timeline. Once we meet and tour your house, we will create and present a marketing plan for you.
When you list your house with us, you will receive the Legacy Marketing Package. This package includes, but is not limited to, the following options:
- High quality photos of your house to be featured on legacyrehomes.com, our highly-visited website.
- A digital campaign across multiple platforms including Instagram, Facebook, Google & Zillow.
- A “Just Listed” postcard sent to 200 residences near your house.
- Aesthetic and effective signage designed and installed on and around your property.
- 360* 3D virtual tour and 2D floorplan. Great for out-of-town buyers or buyers unable to tour the house in-person, keeping your listing visible and competitive regardless of restrictions or location.
For additional marketing services we can offer, talk to your broker.
Preparing Your House For Sale
Potential buyers look for a variety of factors when considering your house for purchase, so it’s important to be thorough when readying your house for the market. You can maximum your house’s appeal and marketability by following a few important tips. And your broker will offer additional advice specific to you during your consultation.
High Quality Visuals
Most consumers in today’s market shop for homes online, making visual assets a critical piece of our marketing strategy. Using wide angle lenses, 360* capture, a drone and other professional equipment, we’ll showcase your house in its best form and make it stand out in a crowd.
Tips to capture the best angles of your house
Make it Big: No matter the size of the house, using a wide angle lens to photograph the layout of a space can help to showcase more of the spaces’ features, make it appear larger, and lend a feeling of openness to the photo.
It’s in the details: Differentiate your photos from other real estate listings by focusing your standard zoom lens on unique features of a space. Custom windows, cabinetry, appliances, tile or granite work, bathrooms, kitchens, decks, patios, and gardens can help make your listing stand out.
Let there be light: Show off any and all natural lighting, chandeliers, track lighting, pendant lamps, and other luminous features, making your house appear more inviting and inspiring to a potential buyer.
Not all potential buyers are available to tour your house in-person. This is where video content can really help your listing stand out from the rest. Buyers will appreciate the ability to tour your house from wherever they are in the world through video.
Using our 360* photography equipment, we create a 3D virtual tour of your house, allowing potential buyers to virtually tour the house from every angle they choose to. The camera captures the space in such detail that it feels you are physically in the house. This technology also allows us to create a 2D floorplan of your house.
We love to utilize drone photography, a powerful production tool to our marketing arsenal that builds upon our legacy of quality and attention to detail. The use of drone technology in conjunction with video and photography has given us an added advantage in this crowded market. We can offer a bird’s eye view of properties, landscaping, developments, and neighborhoods, giving potential buyers a sense of place or perspective far beyond the status quo.
Listing your House in the MLS
The Multiple Listing Service is a database used by real estate brokers to provide data about properties for sale. The MLS allows participating brokers to see one another’s listing with the goal of connecting home buyers to sellers. Once your house is listed for sale in the MLS it will automatically syndicate to websites such as Zillow, Realtor.com and Redfin.
We utilize a digital scheduling service to coordinate all showings between the buyer’s broker and you. We customize this process specifically to your needs, whether it be setting times the house is available to view, times it is not available, advance notice for new showing requests, text or email confirmations of showings, feedback requests, etc. Your broker will work with you to set up your house showings so that they are the least invasive on your schedule.
- All household members should plan to leave before each scheduled showing.
- Take pets with you if at all possible. (If this is not possible, inform your broker ahead of time.)
- Leave the lights on.
- Leave your house clean and organized.
- Leave approximately 15 minutes before the scheduled showing.
- Allow up to 45 minutes for each showing.
Additional marketing services
Flyers with QR Codes
Real Estate flyers have long been a part of our marketing strategy, but today we’re empowered to enhance their effectiveness with the use of some simple technology tools like QR Codes. Flyers featuring your home will display a QR Code providing additional information. QR Codes are used to drive an interested party to a place on the web where they can access property photos, listing information, specs, and more. Any interested parties can scan the code with their smartphone, pulling up your home’s personalized website, or save a copy of the flyer directly to their phone.
During an open house, you leave your house for a few hours while your Legacy broker opens the house for any and all potential buyers. Legacy Real Estate will guide you through the process of preparing your place for an open house. Your broker will talk through the benefits of hosting an open house during your consultation.
Our residential listings website pulls all listings from the MLS and is connected to our CRM (Customer Relationship Management) software, allowing us to connect buyers with listings that meet their specified criteria. We are able to set up buyers with automatic emails notifying them whenever a home has come onto the market, changes in price, and so much more. Through the website buyers can also request showings which is a quick and easy way to get them to your house.